Danny Da Rocha
CONSULTING

Articles & publications

What Is the Best AI Agent for Meta Ads in 2026?

In that context, tools like Adsroid represent an interesting glimpse into the future of performance marketing.

How Our AI Advertising Agent Helped Confia Dominate Google Ads in the Confidential Data Destruction Market

They reduced acquisition costs while increasing ad spend in a hyper-competitive market. This is the inside story of how a multiplatform conversational AI advertising agent made that possible.

Google Ads : règles, scripts, automatisations… ou agent IA ?

Je vous partage ma vision après avoir testé à peu près toutes les couches possibles : règles natives, scripts custom, automatisations API, IA branchée dessus… et maintenant agents autonomes.

What Is the Best AI Agent for Google Ads in 2026?

How Marketers Are Embedding AI Agents Directly Into Their Make Workflows

Everyone wants AI agents. Very few know where to put them.

AI agents are everywhere right now. Every demo looks impressive. Every tool promises autonomy. Every roadmap mentions “agents”. Yet when I talk to marketers, a simple question keeps coming back: “Okay… but where exactly does the AI agent live in my stack?” That’s the real problem. Not intelligence. Not models. Not automation. Placement.

Most ad accounts don’t fail because of bidding. They fail because of budget decisions.

In paid media, bidding gets all the attention. Smart bidding strategies. AI-powered algorithms. Endless debates about CPCs, targets, and signals. But in practice, most ad accounts don’t underperform because of bidding.

The Hidden Cost of Bad Budget Decisions in Paid Media

In paid media, budget decisions look deceptively simple. Increase spend → get more traffic → generate more conversions. But in reality, bad budget decisions carry hidden costs that rarely show up immediately in dashboards — and often explain why paid media stops scaling, even when demand exists.

Google Ads doesn’t have an automation problem. It has a decision problem.

For years, the conversation around Google Ads has been the same: “We need more automation.” More scripts. More rules. More auto-actions. But in 2026, that’s no longer the real issue.

Why Google Ads Scripts Are No Longer Enough

For years, Google Ads scripts have been the go-to solution for automation. They helped marketers save time, enforce rules, and scale repetitive tasks. But in 2025, that approach is starting to show serious limitations.

How AI Agents Will Replace Manual Google Ads Optimization (And Why Adsroid Is Leading the Shift)

For years, Google Ads managers have spent countless hours digging through search term reports, adjusting bids, reallocating budgets, and trying to diagnose performance drops….

🚀 I Automated My Google Ads Management with AI — Here’s What I Discovered

For years, running Google Ads felt like a daily marathon: checking CPL, shifting budgets, excluding keywords, reviewing search terms, fixing ad issues, and writing reports…

Nouveau : Agent IA pour la publicité en ligne

Dépensez mieux, pas plus : Adsroid, l’IA qui booste vos campagnes Google Ads et Meta ads